My answer is definitely!It is a high time talented idol like Yoseop went solo. People had been expecting it for a while now and “Caffeine” is a great solo debut for him. After hearing the song it was not too difficult to assign it a genre- Contemporary R&B with “heartbroken” mood.The song kicks off with a pleasant piano with Yeseop joining midway through the piano in a low tempo vocal which sounded like he was talking something very fast in a musical voice.
Two things to note about the MV are that it is a soulful heartbreak post breakup song and Yoseop is all grown up. Maybe the concept of “Coffee” was chosen to show that he is an adult.(I am an adult but I don’t drink coffee..o.0). The MV shows the love, betrayal, breakup,post breakup sorrow and moving on in a poetic and classy way. Throughout the MV he maintains a gentleman image which is hand in glove with his real-life image.The MV graceful skinship scenes of the girl with Yoseop and Junhyung-the other man(Classy way of saying kisses without making out:P).
Yoseop reminisces his romantic past over a steaming cup of black coffee. The next clip shows his breakup with the girl which by judging from the snowfall happens in winter. I dunno why but winter is mostly the breakup season-maybe because a person’s heart turns cold in winter.
There are broken things everywhere-cups,frame…signifying he is heart-broken. He is reluctant to let the girl go even though she is cheating on him. He does not throw away their love diary or her red shawl or the broken photos. He then finally realizes that before disappearing from his life the girl has given his heart back unhurt. He decides to cherish her memories in heart but burns the diary,tosses the photo with the red shawl and finally moves on.(A broken heart is fixed)
At the breakup spot the girl is covered by smoke showing she is gonna disappear. She gives Yoseop’s heart in a box-letting him know that she had been treasuring it the whole time. The heart in the box right away reminded me of the “Pirates of Caribbean 2” where a girl will protect her lover’s heart keeping it in a treasure chest.
The whole moving on after a breakup is compared indirectly to recovering from an addiction(caffeine). Caffeine is almost a drug and there are people who are addicted to it. He compares the girl to caffeine-though he knows it is not good and he has to let go of it, like a caffeine her memory embraces him. We can see a pile of broken coffee cups in a corner in midway through the MV showing he is addicted to caffeine like he is addicted to the girl.
The Choreography was stylish and medium paced with Yoseob moving in slick fluid waves. The whole MV is set in dim light and colours of Yoseob’s wardrobe was limited to black and white. Not much risk was taken in fashion side though I don’t like the pearl studded suit much-it kinda broke the whole classy image of the song.
Before travelling down to the the kpop town I used to be a die-hard addict of old school rock music. The western music of nowadays is getting exceedingly meaningless and does attach to my soul and emotions.I am nearly maxed out of all the abusive(sometimes meaningless) R-rated rap lyrics.I am not an antifan of rap or anything;in fact I am a fan of the genre but in the current rap scenario most of the songs are just plain swearing!! It is fun for a while to listen to the f- words. But after a while it has become brain tiring and left me completely shallow. I cannot sing these songs in public nor can I understand most of it.
Like anything under the sun there are deviations from this current stereotype. What about “Millionaire” by Travie? Thanks to the lyrics penned by Bruno Mars the lyrics are truly enjoyable-there are swearing here and there still the song is meaningful. I wish all songs that comes make sense like this one! For some time now I am totally stuck on classic seventies western music.
Omg! Forgive me rambling! Coming to point -what gets me hooked up on kpop?
I would say the first thing is the feel and emotions conveyed through the song. Nearly all the kpop artists have mastered the art of seducing our emotions-I think its their innate talent. They talk to you even without needing a language.
When I hear a Korean song – I wouldn’t understand the lyrics but I would still get the feel of the song. Without even trying the chorus and beat gets stuck in my mind! Then I browse and find the English lyrics of the song which pulls me even closer to the song.
Another diamond of kpop is the mv! From flawless choreography to interesting costume concept kpop tries to deliver the best.
The key aspect which makes the kpop stand out is the fan services. I haven’t seen any western artists connect to the fans as much as the Korean artists do. The variety shows the stars so not only brings them fame but also ties up better relationship with the fans.
The kpop artists have pained and strained for years to debut. They have not sprouted just like a mushroom in rain rather have been nourished by years of training.
After the idols do become popular celebrities their schedule gets packed up and they seldom get time for their personal stuffs. They sacrifice nearly every aspect of normal life.these kind of sacrifices and dedication wins the sentiments of the fans.
The next big thing of kpop is the social networking. Most of the idols are active in social networking sites like Twitter, weibo etc and keeps the fans updated. This plus all the fan clubs, fanbases and blogs like ours driving the hallyu wave ,it is hitting the world faster than the tsunami! Dont you agree?